Privacy Policy

Dentifyd is committed to protecting your personal data. This Privacy Policy explains what data we collect, why we collect it, and how we use and protect it. Dentifyd is registered with the Information Commissioner's Office (ICO).

1. Data We Collect

We may collect the following categories of personal data:

• Contact information — name, email address, and phone number when you submit an enquiry or sign up for alerts.
• Location data — postcode or approximate location when you search for dental practices near you.
• Usage data — pages visited, search queries, device type, browser, and IP address, collected automatically via cookies and analytics tools.
• Communications — messages you send to us via email or contact forms.

2. How We Use Your Data

We use your personal data to:

• Forward your enquiries to the dental practice you selected.
• Send NHS availability alerts (if you opted in) — maximum once per week per area.
• Improve and personalise your experience on the platform.
• Analyse usage patterns to develop new features.
• Comply with legal and regulatory obligations.

3. Legal Basis for Processing

We rely on the following legal bases under UK GDPR:

• Contract — to fulfil enquiry submissions you initiate.
• Legitimate interests — to operate and improve the platform.
• Consent — for marketing communications and non-essential cookies.
• Legal obligation — where required by law.

4. Data Sharing

We do not sell your personal data. We share data only with:

• Dental practices — to process the enquiry you submitted to them.
• Service providers — analytics, hosting, and communications providers who process data on our behalf under data processing agreements.
• Regulators or law enforcement — where required by law.

5. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy or as required by law. Enquiry data is typically retained for 12 months.

6. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict processing.
• Data portability.
• Withdraw consent at any time.

To exercise any of these rights, contact us at privacy@dentifyd.com.

7. Cookies

We use cookies to provide and improve our service. For full details, please read our Cookie Policy.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting a notice on the platform.

10. Contact & Complaints

For privacy enquiries, contact privacy@dentifyd.com. If you are unsatisfied with our response, you have the right to lodge a complaint with the ICO at ico.org.uk.